There are two main types of Leads: MQLs and SQLs
- MQL – Marketing Qualified Leads
MQLs are Prospects that the marketing team deems promising but not yet prepared buy – they have shown interest or initiated contact. Still, there’s not enough data to ascertain their level of interest.
When these Leads are regarded as potentially prepared to buy, they are passed around to the sales team and eventually become SQLs.
- SQL – Sales Qualified Leads
SQLs area Leads that whose curiosity amount was determined and is beyond the participation phase. They’ve been analyzed by both the advertising and sales teams, and are now prepared for the next stage of the process – the lead sales push.
Each lead Should be analyzed by the sales team and the marketing team to ascertain where each point is in the purchaser’s travel and the way it needs to be approached.
The significant change in the way customers perceives Advertisements means that companies must adapt their lead generation tactics accordingly.